Submitted by: Paul Burridge
Website: http://www.themissinglist.co.uk
Describe your idea. How does it work and who does it help?
RECOGNISING A NEED
In the UK we have 53 police forces each with its own distinctive character and individual ideas on how to interface with the public. These differences are made most visibly manifest in their web sites.
If you are interested in a national picture of what is happening in policing, not statistically but right now, there should be no better place to start than to view the UK police websites.
However, to garner any meaningful information a viewer has to become familiar with the individual styles of 53 police webmasters.
This works entirely against what is, arguably, the most important function of a police website; to stimulate a reciprocal flow of information between the police and the population that they serve.
Recognising this we took on a twofold task
[1] To aggregate all police constabulary appeals and outreach initiatives on a single national web platform
[2] To use the Internet in such a way as to enhance the reciprocal flow of information between the police and the general population.
RESEARCH UNDERTAKEN
We engaged in an extensive programme of research which involved a broad sample of those individuals and organisations involved in prevention, mitigation of and recovery from, the effects of crime and criminal behaviour.
We presented our ideas to frontline police officers and communications officers across the country and set up structured telephone interviews with all the UK police press offices. We also engaged an ex senior police officer to advise.
This research process culminated the Police Service of Northern Ireland (PSNI) agreeing to run a three month trial of the Missing List facility.
We interviewed specialist journalists, presented our ideas to and gathered information at Insurance industry forums and interviewed leading charities involved in mitigating the effects of crime and loss however caused.
This research reinforced our belief in the need for our website and influenced its final form. For instance:
[1] The PSNI insisted on our involving the Garda (because criminals do not observe the niceties of the border with Eire). And we are now, in consequence, also working south of the border.
[2] One of the key questions that we asked was, "What would make your job easier to perform and have a positive impact on your effectiveness?" And in terms of acquisitive crime there was a consistent answer. "If we had a better idea of what we were looking for."
That is, if the victim could give the police officer or insurance company a clear, accurate and timely description of what they had lost.
(For example on the Missing List website there are hundreds of thousands, probably millions of pounds worth of missing musical instruments some dating from the 17th century and barely a handful even have photographs.)
Based on this response we integrated into our website a 'Virtual Safe Deposit' facility.
Anyone can store ownership information, safely and anonymously, using this facility. If 'the worst' happens they can simply print out a hard copy or email the inventory to the police and insurance company.
It's simple, quick and comprehensive, and one less thing that you have to think about in your state of loss induced crisis.
HOW THE IDEA WORKS
The majority of appeals posted on the Missing List website are from the police.
We created a web based facility that integrates appeals for information from police, charities, the insurance industry, and the general population.
Anyone from any sector can post an appeal. There are three levels of permissions required to post appeals and access account information, post, edit and delete appeals.
The highest level of permission is that of the police. Police officers can post appeals in every category, both police and civilian, throughout the site. Insurance companies and charities can post multiple appeals in the civilian areas of the site. Individuals can post single appeals in any civilian area.
For each user an 'account' is automatically created which records each appeal posted and responses. Respondents can communicate, anonymously if necessary, via the user's account or whichever other conventional means that the user stipulates.
GOOGLE MAPS/FEATURES
Each appeal which bears a postcode is automatically accompanied by a Google Map pinpointing the location of the loss/offence.
For added precision we have discarded the Google geo positioning and mashed in the Royal Mail postcode database. This does not interfere with non UK positioning such as Zip codes.
Although the full postcode is required for accurate positioning, on request from the police we only display the first half of the postcode, this does not affect the accuracy of the maps.
On each appeal entry form we offer the ability to enter latitude and longitude for very precise positioning. (This is only truly applicable to the police.) For instance, there are large areas of the UK that are not covered by postcodes, such as heath-land or forested areas where absolute precision may be essential to an appeal.
Geo-co-ordinates are used exclusively in Eire which does not have a postcode system.
Individual appeals can be viewed in a 'global' context on separate maps which aggregate crime and incidents of loss. In common with all Google Maps these can be viewed as a map, satellite view or a combination.
Police and Civilian sections each have 'global' maps which arrogate all appeals in their particular category.
Police Appeals
Fugitives
Missing Person Appeals
Civilian Appeals
Notice board
On the police map users can interrogate the database by a combination of 'police force', 'date', 'offence', 'now' or 'all'.
On the civilian map, users can interrogate the database by date and category of loss, cat, dog, jewellery etc.
Users can upload multiple images for each appeal. The principal photograph will appear on the global map.
All images uploaded appear as thumbnails and are 'clickable' to enlargements.
Police and insurance users can link to external websites.
Within the Police section there is an anonymous crime reporting facility termed 'Intelligence Report' to catch the 'impulse' informer. Reports are automatically sent via our site to the main email address of the applicable police constabulary.
There is a notice board facility whereby both police and civilian users can post notices of events and incidents that are of particular interest in a specific location/neighbourhood. These also can be viewed on a 'global' map.
There is a facility to receive RSS feeds of areas of particular interest.
Users can access information specific to their neighbourhood by entering their postcode and designating a radius.
VISUAL PRESENTATION AND TONE
Essential to our original remit is that we make the facility engaging and accessible. We have always borne in mind that we are the 'frame' and not the 'picture'. We have avoided sensationalising the look and feel, believing that the content is quite powerful enough. We have kept a neutral stance and avoided all those tempting police/crime visual cliche.
WHO DO WE HELP
We help the police
We help the insurance industry
We help the general public
We have created a tool that can be used by anyone, police or civilian, to work together to reduce crime and mitigate its effects.
It gives the civilian the opportunity of a unique policeman's eye view. It harnesses the Internet in general and Google Maps in particular to facilitate the 'big picture' view of crime in the UK not statistically but as it unfolds.
By revealing the day-to-day reality of policing it acts to win 'hearts and minds' making responses to appeals more likely.
We believe that this system will enhance the effectiveness of responses to appeals; and that the police, insurance industry, and the general public will be rewarded with greater level of recovery.
STATUS
The Missing List crime-mapping system went live in October 2007. In line with user feedback we modified and expanded our offering and we are on the second iteration of the concept.
What information or services do you need?
The Missing List system makes no claim to being statistical. The website is raw, in your face, what's happening now. And that is as we would wish it. We are proud of what we have achieved but there are obvious inconsistencies in our presentation which we wish to address.
These fall into two categories.
[1] Placing appeals in a true statistical context. The most efficient, well resourced, web focussed police forces are most represented on our maps. And this looks as if they have the most crime; which is grossly unfair. We believe that if we place our current police appeals within their true statistical context this misperception will be obviated. To do this we need access to the figures.
[2] Adding detections and court outcomes. Our site currently only presents police appeals for information; we wish to complete our offering to include the full 'life cycle' of a crime through to detections and court outcomes, including details of sentencing. For this we would need access to court data.
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